Reflections on a Record-Breaking Tourism Season

After an exceptionally successful tourism season in 2024, Greece recorded a new peak with 36 million visitors, marking a 10% increase compared to 2023. This surge not only highlights quantitative growth but also reflects the continuously improving quality of services offered and a broader shift in Greek tourism.

Visitors are now seeking diverse experiences beyond the traditional "sun and sea," enabling Greece to extend its tourism season beyond the summer months. The March-June period saw a 16% increase in arrivals, setting a strong foundation for peak summer months.

2024 was a year of significant achievements for the Hospitality sector, with Manifest conducting 2,000 interviews and onboarding approximately 300 professionals in roles such as Housekeeping and Stewarding. This contribution was vital in ensuring high-quality service across luxury 5-star hotel establishments both in Athens and in select destinations beyond the capital.

Preparing for 2025: Investments and Service Upgrades

The successful 2024 season sets the stage for Greece's Hospitality industry to strengthen its presence for 2025. Rising demand for unique experiences, new investments in accommodations, and improved accessibility through increased flights create a promising growth opportunity. Analysts foresee continued growth, with early bookings already signaling an extended tourist season.

Manifest, a leader in Facility Management, urges its Hospitality partners to focus on strategic preparation by investing in trained staff and advanced services that meet the evolving needs of visitors. With preparations already underway, ensuring that establishments deliver top-tier services remains a priority, as the 2025 season promises another year of growth and success.

To prepare for the upcoming tourism season, explore our specialized Hospitality services and see how we can support the excellence and resilience of your hotel properties. Connect with us to assess your needs and develop a tailored strategy for a successful season ahead.